If you are going to open a new coffee shop, here are some useful steps and advices that could help you in your business.
Determine which customer profile you want, depending on the context and location of you café. Go for a walk for a couple of days hanging in the stores, going to all the bars and drinking a cup of coffee, tea, juice. In substance, you must enter into the social environment of this microcosm where we are going to open, in order to understand the rules, customs and the market.
2. Choice of customers
Decide which customer you do want. Make your choice, taking into account that the bar must aim at a precise result. There may be multiple types of customers, but one is electric coffee maker primary, the others will be secondary.
Renovate the premises. Unless it is already famous and with a brand, never leave it as it was, without changing anything. People love changes. The mere fact of seeing a new sign, a new color on the walls, new faces, new dishes in the windows, will bring new customers. People, in fact, do not like changing, but they love changes indeed.
Some posters placed at strategic points around the bar area within 500 meters, will help noticing your café. Some ad on a local radio and on magazines, are a good idea too. If you don’t have a website, immediately do it.