As a newbie, you keep seeing this term backlink and you are wondering what this is… Well, very simply, a backlink is a link to your site from an external domain or web site. They either point to your home page or to a specific page within your site. You should take note to carefully design your website to drive traffic with a good backlink strategy because a well thought out backlink strategy will help you in terms of traffic in two respects – allowing your prospects to be linked to your page from where ever they are and help in increasing your page rank. It is now recognized by the Search Engine Optimization (SEO) fraternity that a backlink strategy is one of the main building blocks for good SEO.
It is all advantageous to you when you design your website to drive traffic with a good backlink strategy. As mentioned earlier, it helps to draw the browsers to your site what is a do follow link. That’s what you want. Traffic! If you have a good backlink strategy, then potentially your traffic will also be good. The reason is that when the potential customer browsed on a site that is of a similar nature to yours and when they like to you via a backlink, the likelihood of them to make a purchase is higher because of the same interest.
Compare this to an unorganized tactic without strategy – some webmaster that indiscriminately build or buy links. In this example, just imagine someone who happens to be browsing to find out how to stop barking. They then come across your anchor text with your link embedded and you are in the singing niche. If your anchor text is clear, they will not click on it. However, if you can be cunning and purposely make your anchor text vague and hope that the visitor will click on the link. In this example, if the visitor clicks on the link and is brought to your site which offers singing products, the visitor will simply click the back key or close the tab of the browser. In this case, it is a loose-loose proposition. You are wasting your time and the visitor’s time.
However when you design your website to drive traffic with a good backlink strategy and you managed to get many site backlinking to you, then you will potentially find that your page rank will increase rapidly. This is because Google takes a backlink as a vote from the other site for your site. And mind you the votes carry different weightage. A site with a higher page rank will carry a higher weight. So are what are known as trusted sites like sites from educational institutions or the military. Of course it is not that easy to get to those sites backlinking to you but you should try to do that in your design of your website to drive traffic with a good backlink strategy.